Data-driven decision making is not about having more dashboards. It is about how fast you turn what you see into a decision, before your competitor does.
In this video, Feliks Golenko maps the OODA Loop, a decision framework from military strategy, onto the way good business intelligence reporting actually works. You will see exactly where your decision loop breaks down and what to do about it.
The video covers the four steps of the OODA Loop (Observe, Orient, Decide, and Act) and how they map to the levels of a well-built Data Story: Overview, Attention Needed, and the X-Ray level. It also explains why most dashboards show data without directing attention, why leadership teams look at the same numbers and reach different conclusions, and where decisions quietly stall even when the analysis is done.
It closes with a simple Loop Audit: four diagnostic questions to score your own decision process and find the step that is slowing you down. You will also see where attention-directing reporting and AI-driven BI reduce the time between a number changing and a decision being made.
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