About Us
35 Years of Building What Actually Works
We’ve spent three decades helping companies turn data into decisions-through every major technology shift, economic cycle, and management trend. What started as Business Intelligence consultancy has evolved into something more important: helping executives make better decisions faster.
The Origin Story
It Started With Data, Not BI
In the late 1980s, while still studying electrical engineering, Feliks Golenko caught the programming virus. What began with teaching BASIC programming courses evolved into something more fundamental: working with data.
His early career wasn’t about dashboards or Business Intelligence. It was about solving real problems with data. At Washington University, he analyzed environmental data from magnetic tapes-literally writing assembler programs just to read the data before he could even begin analyzing it. At Compaq, he managed international reporting systems. The technical challenges were immense, but the business problem was always the same: how do you turn raw data into decisions people can actually use?
Building MultiBase: From Multimedia to Mission-Critical BI
In 1991, Feliks founded MultiBase with a vision for “multimedia databases” cutting-edge technology at a time when attaching a camera to a computer was revolutionary. Early projects ranged from digitizing coin collections for museums to building property management systems for real estate companies.
But within the first few years, a pattern emerged. Companies kept coming back with the same request: “Can you help us make sense of our business data?” What started as occasional database projects evolved into something more strategic. By the mid-1990s, 70-80% of MultiBase’s work focused on what we now call Business Intelligence.
The insight that shaped everything: Companies didn’t need more data or fancier tools. They needed systems that actually helped them make better decisions faster.
2024: The Next Generation Joins
In 2024, Nikolai Golenko joined MultiBase, bringing a finance background and fresh perspective on the intersection of business strategy and data intelligence. His arrival marked a pivotal evolution: combining MultiBase’s three decades of BI expertise with a new generation’s understanding of how AI could transform decision-making.
Nikolai’s unique ability to bridge the gap between IT complexity and business reality became crucial as clients started asking a new question: “How do we prepare our data for AI?”
The Evolution: From BI to AI-Ready Intelligence
The AI Revolution is Here, But It’s a False Start for Most
Every CEO feels the pressure to implement AI. But here’s the harsh reality: for most companies, it’s not working. They’re investing in AI tools and seeing underwhelming results.
Why? Because AI is only as good as the data you feed it. Most companies are sitting on data that’s siloed, inconsistent, and poorly organized across different systems. Trying to run AI on messy data is like pouring crude oil into a high-performance engine — you get sputtering and breakdowns, not results.
MultiBase: We Make Your Data AI-Ready
We’re not just another analytics company. We’re data organizers. We transform your messy, fragmented data into a clean, consistent, AI-ready asset through three critical layers:
- AI-Ready Strategy: Start with decisions, not technology. Design your data foundation around business outcomes.
- AI-Ready Backend: Clean, structured data that both humans and AI understand. Business logic embedded correctly.
- AI-Ready Frontend: Dashboards that answer questions, bots that chat with your data, and AI agents that push insights proactively.
The Result: Companies working with us make decisions 60% faster, identify problems before they hit the P&L, and gain real competitive advantage while competitors are still pulling reports.
The AI revolution is happening now. Don’t let your data become a liability — let MultiBase transform it into your greatest asset.
Why We’re Different
We don’t just implement BI tools. We build decision-making infrastructure.
Most BI consultants ask: “What dashboards do you need?”
We ask: “What decisions do you need to make faster?”
Most companies optimize for technical features. We optimize for business outcomes.
Most teams move fast and leave technical debt for later. We build foundations that get better over time, not worse.
This is what 35 years of experience looks like: knowing that the cheapest approach upfront usually costs 3-5x more over three years. Knowing that proper architecture matters more than trendy tools. Knowing that the real value isn’t visualizing data-it’s enabling better decisions.
Our Mission
We transform mid-sized companies from drowning in report requests to BI that runs itself, delivering first value in weeks, not years.
Our Vision
To create a world where data works for decision-makers, surfacing insights automatically and enabling confident, intelligent actions.
What We Believe
Business Experience Beats Technical Credentials
Feliks didn’t start as a BI consultant. He started by solving real data problems from analyzing environmental data on magnetic tapes to managing international reporting systems. That experience taught him what matters: decisions that drive results, not dashboards that look impressive.
When we design your BI strategy, we’re thinking like executives who’ve been in your position, not just technical specialists implementing tools.
Strategy Before Implementation (But Make It Fast)
Most BI projects fail because they start with “What tool should we use?” instead of “What decisions do we need to make faster?”
We start with strategy, but not a 100-page document that takes months. Our approach is a focused 2-week strategy sprint that delivers a clear 15-page roadmap: your critical use cases prioritized by business impact, architecture designed for both current needs and future capabilities, and a concrete plan for what gets built first.
This isn’t strategy for strategy’s sake. It’s the fastest path to knowing exactly where you’re going and why. Only after this clarity exists do we talk about implementation. This is why our projects succeed where others fail.
Foundations Matter More Than Features
The trendy AI feature that everyone’s excited about? It only works if your backend is properly structured.
We build foundations that last: clear naming conventions both humans and AI understand, business logic embedded in the right layer, security models that support dynamic access, architecture that scales without performance collapse.
This isn’t sexy. But it’s the difference between systems that enable growth and systems that block it.
Decision-First, Data-Second
Companies don’t need more data. They need better ways to extract insights from data they already have.
Our methodology starts with decisions: Who needs to make what decisions? In what situations? With what information? Then we design the data products that support those decisions.
This is the opposite of traditional BI, which collects data and then figures out what to do with it.
Long-Term Partnership Over Quick Wins
We’ve been doing this for 35 years. We’ll be here for your long-term success because we’re not a startup chasing trends. We’re an established consultancy that’s survived every technology shift by focusing on business outcomes, not technical fads.
Two of our clients have been with us for more than 30 years. That’s not just a statistic. It’s proof that we build relationships and systems that last.
When you work with MultiBase, you’re not just getting a BI implementation. You’re getting decades of hard-won experience in what actually works.
The Team
Feliks Golenko
Founder & CEO
Over 35 Years of Experience Leading BI Transformations
Feliks Golenko founded MultiBase with over 35 years of experience leading Business Intelligence transformations and more than 1,500 BI projects completed. He has witnessed BI’s evolution from early data warehousing through cloud platforms to today’s AI-native systems.
This perspective revealed a pattern: most mid-sized companies either avoided BI entirely (too expensive, too complex) or implemented it only to see minimal business impact. As AI fundamentally changed what’s possible and affordable, Feliks recognized the barriers that kept sophisticated BI out of reach for decades had finally fallen.
At MultiBase, Feliks developed the DECIDE Framework that prioritizes business outcomes over technical sophistication — creating systems that deliver decision intelligence, not just information. His philosophy: BI should think ahead, alerting leaders before problems occur and enabling faster, better decisions across the organization.
“After 35 years, I’ve learned this: the companies that win aren’t the ones with the most data. They’re the ones who make better decisions faster. Everything we build serves that goal.” – Feliks Golenko
Nikolai Golenko
Advisor
Bridging Business Strategy and Technical Implementation
Nikolai Golenko joined MultiBase in 2024 as Advisor, bringing a unique combination of business acumen and technical insight. With a strong finance background, Nikolai understands what actually drives business results, not just what’s technically possible.
What makes Nikolai different:
- Business-first mindset: Finance background that cuts through technical complexity to focus on ROI and business outcomes
- Bridge builder: Natural ability to translate between IT teams and business stakeholders, making technical concepts business-relevant
- Client project leadership: Directly manages client engagements and project delivery, ensuring business objectives drive technical decisions
- AI strategy expert: Focus on AI applications that solve real business problems, not just demo well
When Nikolai works with your team, he’s not selling you features. He’s helping you understand which capabilities actually matter for your business, and more importantly, which ones don’t. His role in client projects ensures that technical implementations stay aligned with business goals from strategy through delivery.
“AI doesn’t replace good BI. It makes good BI exponentially more powerful. But only if your foundation is solid. That’s where we start.” – Nikolai Golenko
35 Years of Proven Results
- Founded 1991, stable and growing
- 400+ clients served across industries
- 1,500+ data projects successfully delivered
- 2 clients partnering with us for more than 30 years
- Survived every technology shift by focusing on business outcomes
Microsoft Fabric Expertise
- Early adopters of Microsoft Fabric platform
- Deep expertise in AI-ready architecture
- Strategic implementation partners
Cross-Industry Experience
- Manufacturing, retail, professional services, healthcare
- Mid-market specialists (€50M-€500M revenue)
- German market expertise with global methodology
Client Success Rate
- 95%+ client satisfaction across 35 years
- Average engagement leads to 60% faster decision-making
- Zero technical debt in properly implemented systems
- Long-term partnerships prove systems that last
What Our Clients Say
"Our collaboration with MultiBase stands out in a special way. "
In an environment where data volumes are constantly growing, MultiBase's combination of subject-matter precision, technical expertise, and clear visualization is invaluable. What I particularly value is their ability to deeply immerse themselves in our business logic. In doing so, they bring not only a high level of analytical understanding but also a keen sense of which information is truly relevant to the respective user. They have made a significant contribution to making our reporting landscape not only more efficient, but above all, more intuitive, user-friendly, and strategically effective.
Ronny Schöler
BI - Manager of btv technologies GmbH
"MultiBase’s Insight Discovery helped us see patterns and find insights in our data that we didn’t know to look for."
The process was fast and collaborative. Focusing on Customer Lifetime Value gave our team immediate, actionable clarity. The new tool MultiBase delivered isn't a one-time report for filing away; we now use it regularly to guide our marketing and product development strategy. We went from not having these insights at all to making better data-driven decisions.
Tino Hoffrichter
Founder & CEO of Supplement Hub