Your business is sitting on profit it hasn't found yet. This is the system for extracting it.
The complete system for turning data into profit. Written for CFOs and senior leaders at mid-sized companies.
By Feliks Golenko | Published by Grammar Factory Publishing | 2026
35 years and 1.500+ projects, distilled into one framework.
The DECIDE framework is the result of three decades of on-the-ground experience. Six steps that show you where better data intelligence creates the most business value, and how to get there without the six-figure gamble most companies are told is necessary. Whether your BI investment isn’t delivering, you’ve never started, or you don’t have the internal team to make it work, this book lays out the path.
— THE DECIDE FRAMEWORK—
Six steps. In sequence.
The book walks through the DECIDE framework one step at a time, in the order that makes them work.
D
STEP 01
Discover
E
STEP 02
Engage
C
STEP 03
Clarify
I
STEP 04
Illustrate
D
STEP 05
Develop
E
STEP 06
Embed
— ABOUT THE BOOK —
The Essentials
Title
DECIDE: An AI-Enabled Framework for Mid-Market Leaders to Turn Data into Profit
Author
Feliks Golenko
Publisher
Grammar Factory Publishing (an imprint of MacMillan Company Limited)
Published
2026
Format
Hardcopy + eBook
ISBNS
Paperback: 978-1-998528-79-0
eBook: 978-1-998528-80-6
About Feliks Golenko
Feliks Golenko has spent 35 years working on Business Intelligence with mid-sized companies. 400+ companies. 1.500+ projects. He founded MultiBase in 1991 and has worked with two clients continuously for over 30 years.
He is not writing from theory. He writes from the trenches, from companies with real constraints, real skepticism, and real pressure to deliver results.
DECIDE is the distillation of everything he has learned about what actually works and why most BI projects fail.
— THE NEXT STEP —
Already read it? Put the framework into practice.
30 minutes. You tell us what’s happening in your business. We tell you honestly what we see.
