— THE BOOK —

Your business is sitting on profit it hasn't found yet. This is the system for extracting it.

The complete system for turning data into profit. Written for CFOs and senior leaders at mid-sized companies.

By Feliks Golenko | Published by Grammar Factory Publishing | 2026

— WHAT IT COVERS —

35 years and 1.500+ projects, distilled into one framework.

The DECIDE framework is the result of three decades of on-the-ground experience. Six steps that show you where better data intelligence creates the most business value, and how to get there without the six-figure gamble most companies are told is necessary. Whether your BI investment isn’t delivering, you’ve never started, or you don’t have the internal team to make it work, this book lays out the path.

— THE DECIDE FRAMEWORK—

Six steps. In sequence.

The book walks through the DECIDE framework one step at a time, in the order that makes them work.

D

STEP 01

Discover

E

STEP 02

Engage

C

STEP 03

Clarify

I

STEP 04

Illustrate

D

STEP 05

Develop

E

STEP 06

Embed

— ABOUT THE BOOK —

The Essentials

Title

DECIDE: An AI-Enabled Framework for Mid-Market Leaders to Turn Data into Profit

Author

Feliks Golenko

Publisher

Grammar Factory Publishing (an imprint of MacMillan Company Limited)

Published

2026

Format

Paperback + eBook

ISBNS

Paperback: 978-1-998528-79-0
eBook: 978-1-998528-80-6

— THE AUTHOR —

About Feliks Golenko

Feliks Golenko has spent 35 years working on Business Intelligence with mid-sized companies. 400+ companies. 1.500+ projects. He founded MultiBase in 1991 and has worked with two clients continuously for over 30 years.

He is not writing from theory. He writes from the trenches, from companies with real constraints, real skepticism, and real pressure to deliver results.

DECIDE is the distillation of everything he has learned about what actually works and why most BI projects fail.

— THE NEXT STEP —

Your dashboards and reports are showing you what happened. They are not showing you where the profit is. That is the problem. And it is solvable.

30 minutes with Feliks Golenko. We work out exactly where to start.