Data-driven decision making is what separates companies that grow with confidence from companies that run on gut feel and hope. In this conversation, Feliks Golenko sits down with Justin Kavanaugh to explain why most mid-sized companies still make their biggest calls without ever looking at the data, and what it actually takes to change that.
This is not a software tutorial. It is a candid, sometimes uncomfortable look at why business intelligence projects cost six and seven figures and still leave leaders deciding on instinct, why “our data is bad” is a poor excuse rather than a real blocker, and how the right reporting catches a problem before it becomes a crisis.
You will understand why dashboards nobody uses keep getting built, the 10-second test for whether a report is actually useful, and how to think about the real return on analytics, what Feliks calls the value of knowing versus the loss of not knowing. You will also get the design principles behind reporting people trust, the difference between strategic and operational views, and a full walkthrough of the DECIDE framework for building dashboards that get used.
