Two companies. Same data. Same technology. Same problem. One spent €290,000 and 8 months. The other spent €55,000 and 7 weeks, and was profitable within 3 months.
The difference was not the budget. It was the sequence. In this video, I walk you through the DECIDE framework, the 6-step Business Intelligence framework I’ve developed over 35 years working with mid-sized companies. I’ll show you how it works without AI, and how AI makes each step dramatically faster and better. You will see why many BI initiatives produce dashboards nobody uses, and how to avoid it using the DECIDE framework:
- Discover where value actually lives,
- Engage the people who make the decisions,
- Clarify the precise questions worth answering,
- Illustrate the solution before any code is written,
- Develop on a solid blueprint, and
- Embed the system into how decisions really get made.
For business leaders: this is how data-driven decision-making stops being a slogan and starts paying for itself. For BI professionals: this is how Business Intelligence works when it is built around decisions instead of data.


