Decision making in your business runs on gut feel more than you’d admit. And the cost is bigger than you’ve ever counted.
Feliks Golenko has spent 35 years in Business Intelligence — inside the management meetings of mid-sized companies, watching where the gut-feel decisions actually get made. In this video, he shows you what those decisions are quietly costing you.
The CFO says revenue is at 4.2. The sales director says 4.6. The controller says 4.1. Same company, same month, three different numbers. The meeting stops being about your business and becomes about whose number is right. Items stay on the agenda for six months because nobody has enough information to decide. Reports get built, sit unused, and get rebuilt the same way next quarter. None of that is a people problem. It is a visibility problem. And Feliks calls every report in your company either helping the business or hurting it. Never neutral. For business leaders: if you run a mid-sized company and you call your decision making data-driven because you have monthly reports, this is the video to watch before the next management meeting. For BI professionals: this is the case for why the reports you build matter more than the business tells you and why most of them are quietly doing the opposite of what they’re supposed to do. In the next video, Feliks shows what that shift actually looks like and why companies your size can now make it happen. If you want to go deeper on the decision side of this, Feliks wrote a book about closing the gap between the data you have and the decisions you make. It’s called DECIDE.
