One Idea. Every Week.

Two companies. Same data. Same technology. Same problem. One spent €290,000 and 8 months. The other spent €55,000 and 7 weeks, and was profitable within 3 months. The difference was not the budget. It was the sequence. In this video, I walk you through the DECIDE framework, the 6-step Business Intelligence framework I’ve developed over 35 years working with mid-sized companies. I’ll show you how it works without AI, and how AI makes each step dramatically faster and better. You

Most advice on dashboard design is about charts, colors, and layout. None of that explains why your dashboard goes unused. This video covers the real reason, and what to build instead. On most Business Intelligence projects, the team goes straight from a business request to a finished dashboard. The data is correct, the visuals are clean, it loads fast, and people still go back to the same Excel exports as before. That is not a skills problem. It is a

Business Intelligence was out of reach for most mid-sized companies for nearly two decades. Between 2024 and 2026, four things changed. So did the math. Feliks Golenko has spent 35 years in Business Intelligence. For most of that time, the verdict on BI for mid-market companies was the same: the investment simply didn’t justify the return. Building a BI system often cost between €250K and €400K, with annual maintenance costs of €150K or more. The result was frequently a complex

There is hidden profit sitting in your business data, but standard reporting is built in a way that keeps it invisible. This video walks through a case story where a sales director uncovered six figures of damage in one region in two days, and the kind of reporting that would have caught it months earlier. The difference is structural. A four percent growth number at the top of an executive report can easily absorb a regional decline of fifty thousand

Decision making in your business runs on gut feel more than you’d admit. And the cost is bigger than you’ve ever counted. Feliks Golenko has spent 35 years in Business Intelligence — inside the management meetings of mid-sized companies, watching where the gut-feel decisions actually get made. In this video, he shows you what those decisions are quietly costing you. The CFO says revenue is at 4.2. The sales director says 4.6. The controller says 4.1. Same company, same month,

Data-driven decision-making is what turns data into profit. Feliks and Nikolai Golenko (together, “The Golenkos”) show you how, combining their 35 years of Business Intelligence (BI) with the AI era. Feliks Golenko has spent 35 years in BI, with 400+ clients, 1,500+ projects, and created the DECIDE framework, the methodology that flips BI from “build dashboards first” to “start with the decision.” He wrote the book on it, literally. Nikolai Golenko comes from Business School in London and 5 years